Participating Companies Page

The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for Online Behavioural Advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.You can download a copy of the Self-Regulatory Framework from the European Principles page. The businesses listed in the Framework and on this page are all committed to this initiative.

If you are a business looking to join the Self-Regulatory Programme please follow the steps outlined on this page.

Certified companies
EDAA-seal
All participating companies listed below have completed the independent certification process with an EDAA-approved Independent Certification Provider. These companies have been granted the corresponding Trust Seal, demonstrating full compliance with the European OBA Self-Regulatory Programme. This is the final step of the compliance journey within the Programme. Read more about the process.

1PlusX

33Across

4W MarketPlace

Adara

Adbrain

Adform

Adition

Adobe

Advanced Store

Affectv

Amazon

Amobee

Burda Forward

Captify

Conversant

Criteo

Delta Projects

Emerse

Emetriq

Expedia

Exponential

Eyeota

Facebook

Goldbach Group

Google

GroundTruth

GumGum

Illuma

IPromote

Jaduda

Knorex

Kupona Media

LinkedIn

Lotame

MediaMath

Microsoft

Mobile.de

Myntelligence

Nano Interactive

Neodata

Neory

Neustar

NextRoll

Numberly

OpenX

Oracle

Outbrain

Performance Advertising

Platform 161

Plista

Programattik (TTNET AS)

Publicis Media

Q Division

Quantcast

Rakuten

RhythmOne

Roku

Rubicon Project

Salesforce DMP

Scoota. (Nano Interactive)

Semasio

SevenOne Media

ShareThis

Signals

Skimlinks

SmartClip

Sojern

Spot.IM

Tapad

Teads

Temelio

TF1 Publicite

The ADEX

The Trade Desk

TravelClick

Triple Lift

TubeMogul

Turbo

Ve Global

Verizon Media

Vibrant Media

Virtual Minds

Weborama

Yieldlab

Zemanta

Ziff Davis

Self-Certified companies
All participating companies listed below have submitted their self-certification of compliance to the EDAA. The self-certification of compliance is a declaration by the company that their OBA policies and practices comply with the industry standards administered by the EDA, and is the first compliance step under the Programme. The Third Parties listed below are currently working with their chosen Certification Provider towards obtaining the EDAA Trust Seal, and becoming fully compliant. Read more about the process

[m]Platform

Bounce Exchange

Centro

Der Lehrerfreund

Distilled Media

Gamned

IQ Digital

Omnicom Media Group

Procter & Gamble

Starwood Hotels

Telegraph Media Group

WeBoost Media

Wunderkind Corporation

Participating Companies
The companies listed below hold a relevant EDAA Licence Agreement for use of the OBA Icon oba across European markets and/or integration with the pan-European consumer choice platform at www.YourOnlineChoices.eu. All participating companies are actively providing notice and choice to consumers over their behavioural advertising preferences, and are working to achieve full compliance with the industry standards (see certified and self-certified companies).

LiveRamp

Travel Data Collective

Zeta Global