At the World Federation of Advertisers (WFA), Catherine Armitage provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on understanding and dissecting some of the major challenges facing digital advertising today: including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po, Catherine has worked in a variety of roles spanning policy and advertising including brand marketing at Procter & Gamble and digital policy consulting at Omnicom (FleishmanHillard).
World Federation of Advertisers (WFA)
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US $ 700 billion annually.
Focusing on responsible marketing communications, WFA champions and defends marketers’ interests, helps set standards for responsible marketing communications worldwide and encourages leadership initiatives, which go beyond compliance with existing industry standards.
WFA also champions effective marketing communications, helping its members to improve the effectiveness and efficiency of their marketing communications through knowledge and experience sharing and benchmarking. WFA provides a unique global network of marketers who help each other navigate the fast-changing marketing landscape and also takes a global leadership role on key marketing issues which affect its members.