Throughout 2025, EDAA continued to play a pivotal role in delivering practical, user-facing transparency solutions across the digital advertising ecosystem. Our AdChoices Programme remains a globally recognised symbol of transparency and consumer empowerment, helping individuals understand and exercise control over how data is used in advertising.
Flip through our Activity Report to discover how our commitment to transparency and user choice shaped our activities in 2025 from programme development to research and events, and how it continues to inspire our outlook for 2026.
Access the Activity Report 2025 here or browse it below:
