The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for Online Behavioural Advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.You can download a copy of the Self-Regulatory Framework from the European Principles page. The businesses listed in the Framework and on this page are all committed to this initiative.
If you are a business looking to join the Self-Regulatory Programme please follow the steps outlined on this page.
