The AATP Principles and Programme Documents

These Principles and Programme documents guide the new Advanced Advertising Transparency Programme (AATP).

Application of EDAA Programme Principles to the Digital Services Act

EDAA’s Advanced Advertising Transparency Programme (AATP)

Advertising Icon Technical Guidance under EDAA’s Advanced Advertising Transparency Programme (AATP)

The Advanced Advertising Transparency Programme Activation Guide

Appendixes to the Advertising Icon Technical document

Appendix A – Ad Marker Text by Language

Appendix B – Determine the Consumer Local Language

For more information about the AATP, send us an email at aatp@edaa.eu and we will be happy to answer any of your questions and assist you and your company in the onboarding process.