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European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance
  • Home
  • Who we are
    • About EDAA
    • Our Board
    • Meet the team
  • What we do
    • Our Mission
    • European Principles
    • For Companies
    • For Consumers
    • Consumer Education
    • Icon Providers
    • Certification Providers
  • The AATP
    • The AATP Principles and Programme Documents
    • Your benefits and commitments under the AATP
  • Participating Companies
  • News and Resources
    • Press Releases
    • Reports
    • Multimedia
    • Blog
    • Glossary
  • Events
  • F.A.Q.

Press Releases

European Interactive Digital Advertising Alliance > News and Resources > Press Releases
  • EDAA launches new solution to DSA ad transparency requirements
    EDAA launches new solution to DSA ad transparency requirements

    Brussels, 17 February — Today marks an important day for the online advertising ecosystem. The Digital Services Act is...

    February 21, 2024
  • EDAA Unveils New “Advanced Advertising Transparency Programme” at the 2023 EDAA Summit
    EDAA Unveils New “Advanced Advertising Transparency Programme” at the 2023 EDAA Summit

    November 15, 2023
  • European Consumers Voice Both Concerns and Interests in Personalised Digital Advertising
    European Consumers Voice Both Concerns and Interests in Personalised Digital Advertising

    June 28, 2022
  • 2021 EDAA Summit talks up the importance of transparency and trust in digital advertising
    2021 EDAA Summit talks up the importance of transparency and trust in digital advertising

    EDAA stands ready to build on cross-stakeholder endorsement towards its self-regulatory work on advertising choices and education.

    December 6, 2021
  • EDAA & the DSA
    EDAA & the DSA

    The statement that you can download sets out why the EDAA is well positioned to complement the objectives of…

    October 7, 2021
  • EDAA Summit 2021: Choices for a better future – Register for free now
    EDAA Summit 2021: Choices for a better future – Register for free now

    November 15, Brussels, in-person and online.

    August 4, 2021
  • EDAA releases its 2020 Activity Report
    EDAA releases its 2020 Activity Report

    Brussels, 12 April, 2021 – The European Interactive Digital Advertising Alliance (EDAA) has today published its 2020 Activity Report….

    April 11, 2021
  • Change of name for EDAA’s core Principles Document
    Change of name for EDAA’s core Principles Document

    Brussels, 31 March 2021 – The European Interactive Digital Advertising Alliance (EDAA) is changing the name of its core principles…

    March 31, 2021
  • European Advertising Consumer Research Report 2021
    European Advertising Consumer Research Report 2021

    Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research 

    March 2, 2021
  • New education resource helps young people get smart with online ads
    New education resource helps young people get smart with online ads

                  NEW EDUCATION RESOURCE HELPS YOUNG PEOPLE GET SMART WITH ONLINE ADS    ...

    October 8, 2020
  • EDAA research wins Gold at 2020 IAB Europe Research Awards
    EDAA research wins Gold at 2020 IAB Europe Research Awards

    EDAA is excited to announce its 2019 consumer research, titled How EU citizens perceive digital advertising since GDPR, won...

    June 3, 2020
  • EDAA Consumer Research shortlisted in IAB Europe Research Awards
    EDAA Consumer Research shortlisted in IAB Europe Research Awards
    May 25, 2020
  • 2019 Activity Report – Solutions to enhance consumer trust in data-driven advertising
    2019 Activity Report – Solutions to enhance consumer trust in data-driven advertising
    March 12, 2020
  • 2019 EDAA Summit unveils a consumer-centric future for the digital ad world
    2019 EDAA Summit unveils a consumer-centric future for the digital ad world
    October 29, 2019
  • Consumer Research – How EU citizens perceive digital advertising since GDPR
    Consumer Research – How EU citizens perceive digital advertising since GDPR

    EDAA is proud to publish its latest consumer research

    September 13, 2019
  • EDAA releases its 2018 Activity Report
    EDAA releases its 2018 Activity Report

    May 10, 2019
  • EDAA Summit catapults consumer trust to the heart of digital advertising
    EDAA Summit catapults consumer trust to the heart of digital advertising

    November 28, 2018
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  • Angela Mills Wade, Executive Director of the European Publishers’ Council (EPC), becomes EDAA Chair
    Angela Mills Wade, Executive Director of the European Publishers’ Council (EPC), becomes EDAA Chair

    June 8, 2018
    0
  • Global advertising industry leaders propose practical initiatives for GDPR readiness at the EDAA Summit 2017
    Global advertising industry leaders propose practical initiatives for GDPR readiness at the EDAA Summit 2017

    November 28, 2017
  • The cost of proposed e-Privacy rules: journalistic diversity and user access to content
    The cost of proposed e-Privacy rules: journalistic diversity and user access to content

    September 14, 2017
  • EDAA-TRUSTe Consumer Research Shortlisted for Two IAB Europe Research Awards
    EDAA-TRUSTe Consumer Research Shortlisted for Two IAB Europe Research Awards

    September 5, 2017
  • EDAA-TRUSTe Consumer Research wins IAB Europe Research Award
    EDAA-TRUSTe Consumer Research wins IAB Europe Research Award

    EDAA-TRUSTe Consumer Research wins IAB Europe Research Award Brussels, 31 May 2017– EDAA-TRUSTe Research mapping consumer attitudes and awareness...

    May 30, 2017
  • The Dire Unintended Consequences of Restricting Data-Driven Ads
    The Dire Unintended Consequences of Restricting Data-Driven Ads

    The Dire Unintended Consequences of Restricting Data-Driven Ads Brussels, 7 September, 2017– Obstructing the collection and use of data...

    April 12, 2017
  • EDAA promotes transparency, choice and consumer control over digital advertising
    EDAA promotes transparency, choice and consumer control over digital advertising

    EDAA promotes transparency, choice and consumer control over digital advertising Brussels, Belgium 22 March 2017 – The European Interactive Digital...

    March 22, 2017
  • Townsend Feehan, CEO of IAB Europe becomes EDAA Chair
    Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

    March 9, 2017
  • TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve…
    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve…

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising. Industry Self-Regulatory...

    January 13, 2017
  • EDAA enhances transparency and user control for online video advertising
    EDAA enhances transparency and user control for online video advertising

    EDAA enhances transparency and user control for online video advertising Brussels, 14 November 2016 – Today, the European Interactive Digital...

    November 14, 2016
  • EDAA’s OBA Self-Regulation Programme extends into Mobile
    EDAA’s OBA Self-Regulation Programme extends into Mobile

    EDAA’s OBA Self-Regulation Programme extends into Mobile. Mobile Principles launched at first ever EDAA Summit on 1 March 2016....

    February 29, 2016
  • New research shows growing awareness of the OBA Icon, and understanding of …
    New research shows growing awareness of the OBA Icon, and understanding of …

    December 15, 2015
  • Online Behavioural Advertising Self-Regulatory Programme Gains Traction across Europe in 2014
    Online Behavioural Advertising Self-Regulatory Programme Gains Traction across Europe in 2014

    March 16, 2015
Recent posts
  • I Might Be A Platform: Decoding DSA Transparency For Sponsored Listings May 22, 2025
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