June 28, 2022
2021 EDAA Summit talks up the importance of transparency and trust in digital advertising
EDAA stands ready to build on cross-stakeholder endorsement towards its self-regulatory work on advertising choices and education.
December 6, 2021
EDAA & the DSA
The statement that you can download sets out why the EDAA is well positioned to complement the objectives of…
October 7, 2021
EDAA Summit 2021: Choices for a better future – Register for free now
November 15, Brussels, in-person and online.
August 4, 2021
EDAA releases its 2020 Activity Report
Brussels, 12 April, 2021 – The European Interactive Digital Advertising Alliance (EDAA) has today published its 2020 Activity Report….
April 11, 2021
Change of name for EDAA’s core Principles Document
Brussels, 31 March 2021 – The European Interactive Digital Advertising Alliance (EDAA) is changing the name of its core principles…
March 31, 2021
European Advertising Consumer Research Report 2021
Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research
March 2, 2021
New education resource helps young people get smart with online ads
NEW EDUCATION RESOURCE HELPS YOUNG PEOPLE GET SMART WITH ONLINE ADS ...
October 8, 2020
EDAA research wins Gold at 2020 IAB Europe Research Awards
EDAA is excited to announce its 2019 consumer research, titled How EU citizens perceive digital advertising since GDPR, won...
June 3, 2020
May 25, 2020
March 12, 2020
October 29, 2019
Consumer Research – How EU citizens perceive digital advertising since GDPR
EDAA is proud to publish its latest consumer research
September 13, 2019
May 10, 2019
November 28, 20180
June 8, 2018
November 28, 2017
September 14, 2017
September 5, 2017
EDAA-TRUSTe Consumer Research wins IAB Europe Research Award
EDAA-TRUSTe Consumer Research wins IAB Europe Research Award Brussels, 31 May 2017– EDAA-TRUSTe Research mapping consumer attitudes and awareness...
May 30, 2017The Dire Unintended Consequences of Restricting Data-Driven Ads
The Dire Unintended Consequences of Restricting Data-Driven Ads Brussels, 7 September, 2017– Obstructing the collection and use of data...
April 12, 2017EDAA promotes transparency, choice and consumer control over digital advertising
EDAA promotes transparency, choice and consumer control over digital advertising Brussels, Belgium 22 March 2017 – The European Interactive Digital...
March 22, 2017
March 9, 2017TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve…
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising. Industry Self-Regulatory...
January 13, 2017EDAA enhances transparency and user control for online video advertising
EDAA enhances transparency and user control for online video advertising Brussels, 14 November 2016 – Today, the European Interactive Digital...
November 14, 2016
EDAA’s OBA Self-Regulation Programme extends into Mobile
EDAA’s OBA Self-Regulation Programme extends into Mobile. Mobile Principles launched at first ever EDAA Summit on 1 March 2016....
February 29, 2016
December 15, 2015
March 16, 2015
New Research Shows Foundations for Growth of European Industry Initiative that Gives…
New Research Shows Foundations for Growth of European Industry Initiative that Gives Consumers Transparency & Control over Advertising Choices....
December 10, 2014- October 6, 2014
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