EDAA-TRUSTe Consumer Research Shortlisted for Two IAB Europe Research Awards
Brussels, 9 May 2017– EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) is shortlisted for two IAB Europe Research Awards.
The EDAA is delighted to have been shortlisted for two prestigious award categories “Best use of research budget” and “Consumer attitudes and behaviour” in the 2017 IAB Europe Research Awards. This reflects that the joint industry effort in the Self-Regulatory Programme is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike.
‘The research shows that the OBA Programme contributes to stimulating positive consumer attitudes. The research provides solid proof of the importance and the success of this important industry initiative, in providing greater transparency and control over online behavioural advertising’ says Sachiko Scheuing, European Privacy Officer, Acxiom Deutschland GmbH, a participating company in the OBA Programme. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe from 04 – 20 November 2016 with more than 15,000 participants.
The IAB Research Awards are now in their seventh year and represent industry recognition for innovative research projects and the contribution they have made to the development of the digital advertising industry. Winners will be announced during the gala dinner of Interact on 23rd May in Amsterdam. The winning projects will form part of IAB Europe’s expanding libraries of best practice for industry professionals to use in their strategies and daily work.
The finalists were selected by a Jury consisting of Nick Hiddleston, Worldwide Research Director at ZenithOptimedia and Chairman of the Jury; Pierpaolo Guidi, Media Relations Agency Manager at Subito (Schibsted Media Group); Agnieszka Hoffmann, Client Manager, Millward Brown; Chechu Lasheras, Managing Director for Digital Business Development, PRISA; Tony Evans, Director of Marketing Science EMEA, Facebook; and Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.
Read more about the research report here.
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About the EDAA
The European Interactive Digital Advertising Alliance is responsible for providing businesses with the means to achieving aspects of best practice in online behavioural advertising, for the benefit of European business and consumers. The EDAA licenses the OBA Icon, to businesses. It is displayed in or around the ads on desktop and mobile – a clear sign to internet users that ads are being delivered using OBA. Not only that, the icon also links through to the www.youronlinechoices.eu, where internet users can learn more about OBA, what it helps fund (ads are the main source of funding for most websites and social networks) and how they can exercise control over the collection and use of their data for OBA. Internet users can also actively choose whether to receive OBA from the list of companies on the platform, with a simple click of a button. For information on EDAA’s objectives, operations, participating companies and governing bodies, please visit: www.edaa.eu
TRUSTe powers privacy compliance and risk management with integrated technology, consulting and certification solutions – addressing all phases of privacy program management. The foundation for these solutions is our SaaS-based Data Privacy Management Platform which provides powerful, easy to use tools – and is backed by over five years of large scale operating experience across dozens of industries and client use cases. The platform, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through tens of thousands of client projects over the past two decades. Headquartered in San Francisco, and with offices around the globe, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust. Please visit: www.truste.com