• State of the UK advertising industry – Interview with Konrad Shek

    March 18, 2021

    Interview with Konrad Shek, Director of Policy Research at the Advertising Association in the UK. What are the main challenges for the ad industry in the UK in 2021? The COVID-19 pandemic has been a major challenge for the industry and the economy more broadly. According...

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    European Interactive Digital Advertising Alliance
  • Trust is key

    March 12, 2021

    Trust is a cornerstone of the online advertising ecosystem and the EDAA Self-Regulatory Programme. The findings of the 2021 European Advertising Consumer Research Report show that the efforts of the industry are pushing things in the right direction.

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    European Interactive Digital Advertising Alliance
  • #SaferInternetDay: Together for a better internet

    February 9, 2021

    On Tuesday, February 9th we celebrate #SaferInternetDay. Since 2004, this day marks the occasion to globally come together to promote a safe and responsible use of digital technologies, to inspire an international conversation on the importance of digital safety and to make the internet a safer…

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    European Interactive Digital Advertising Alliance
  • My Immersion Into Digital Advertising

    December 15, 2020

    Blog piece written by Bianca Siracusa After having graduated university this summer, I decided to move to Brussels in search for work opportunities in the field of communications and European Affairs. Little did I know I would find myself taking the opportunity to work with EDAA,...

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    European Interactive Digital Advertising Alliance
  • A reflection on ethics in the digital world

    December 14, 2020

    a blog piece by David Barron On the surface, ethics is a simple concept: ‘doing the right thing’. But how can we delineate the question of what is right and wrong? Such a long-standing concern has beleaguered societies. This very question of right and wrong draws...

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    European Interactive Digital Advertising Alliance