- January 30, 2019
Role of the ICC’s Code on Advertising by Oliver Gray
January 30, 2019Read moreEDAA’s first educational presentation of 2019 is here! Listen to Dr. Oliver Gray talk about the importance of the International Chamber of Commerce’s marketing and communications code, how it applies to digital advertising and eventually how it affects us all. The International Chamber of Commerce’s (ICC)...
- November 30, 2018
Interview with Angela Mills Wade: Executive Director of the European Publisher’s Council, and Chair of the EDAA
November 30, 2018Read moreI had the opportunity to sit down with Angela Mills Wade following her appointment as Chair of the EDAA Board. We chatted about the most significant challenges facing the online advertising industry and the work of EDAA in today’s rapidly changing data privacy environment in Europe. ...
- August 10, 2018
International rules fit for the Digital and Ad Tech community
August 10, 2018Read moreThe International Chamber of Commerce’s work (ICC) has been setting the gold standard for global business rules and codes for marketing and advertising since 1937. This year It has been revised to make sure its rules and application thereof are fit for the digital age. In...
- April 9, 2018
2018 EDAA Satisfaction Survey
April 9, 2018Read moreThis survey is administered by the EDAA, exclusively to companies who are participating in the European Self-Regulatory Programme on OBA. As from 25th May 2018, the EU’s General Data Protection Regulation (GDPR) will be enforced. The Regulation introduces new user rights and new obligations on data...
- April 5, 2018
EDAA 2018 Notification to the Market
April 5, 2018Read moreCertification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach...
