• Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)

    November 24, 2016

    The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising...

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    European Interactive Digital Advertising Alliance
  • EDAA releases its 2015 Activity Report

    July 20, 2016

    Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take...

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    European Interactive Digital Advertising Alliance
  • EDAA Summit 2016

    May 27, 2016

    The first EDAA summit was held in Brussels on March 1st. A great event organised by Of Cores for the EDAA. EDAA Summit from Emove on Vimeo.

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    European Interactive Digital Advertising Alliance
  • EDAA participates at the DAA Summit, Los Angeles

    May 19, 2016

    The DAA (US) Summit took place on the 13th May in Los Angeles. This annual event gathered key stakeholders across the US online advertising community to exchange views around the latest developments of the US Self-Regulatory Programme for interest based advertising. Key topics during the day focused on...

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    European Interactive Digital Advertising Alliance