- January 30, 2017
The criticality of smarter regulation for digital advertisingJanuary 30, 2017Read more
Amid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection...
- November 24, 2016
Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)November 24, 2016Read more
The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising...
- July 20, 2016
EDAA releases its 2015 Activity ReportJuly 20, 2016Read more
Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take...
- May 27, 2016
EDAA Summit 2016May 27, 2016Read more
The first EDAA summit was held in Brussels on March 1st. A great event organised by Of Cores for the EDAA. EDAA Summit from Emove on Vimeo.
- May 19, 2016
EDAA participates at the DAA Summit, Los AngelesMay 19, 2016Read more
The DAA (US) Summit took place on the 13th May in Los Angeles. This annual event gathered key stakeholders across the US online advertising community to exchange views around the latest developments of the US Self-Regulatory Programme for interest based advertising. Key topics during the day focused on...