- April 9, 2018
2018 EDAA Satisfaction Survey
April 9, 2018Read moreThis survey is administered by the EDAA, exclusively to companies who are participating in the European Self-Regulatory Programme on OBA. As from 25th May 2018, the EU’s General Data Protection Regulation (GDPR) will be enforced. The Regulation introduces new user rights and new obligations on data...
- April 5, 2018
EDAA 2018 Notification to the Market
April 5, 2018Read moreCertification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach...
- January 29, 2018
EDAA Communications Training
January 29, 2018Read moreOn 25 January 2018, the EDAA organised its first Communications Training-Day with Mark Lyons, Co-Founder of The Remote Group, and Jon Chase, Founder and CEO of Velvet Rock Communications. Communications experts from WFA, IAB Europe, FEDMA, EPC, EASA and EACA joined our organisation to gain useful...
- February 23, 2017
Digital Advertising and Privacy – Striking the right balance
February 23, 2017Read moreDigital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of...
- January 30, 2017
The criticality of smarter regulation for digital advertising
January 30, 2017Read moreAmid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection...
