BLENDEE S.R.L.

As part of the NESSIE project, Blendee manages advertising profiling cookies owned by various companies in order to send advertising, promotions and commercial offers in line with the preferences expressed by the user while browsing.

For the same purpose, and by means of automated processing of various kinds, Blendee cross-references and enriches this data in order to obtain new information on users, create homogeneous clusters and summary data relating to each user, and synchronises the data with platforms, including external ones, for business intelligence and marketing automation activities.