The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for Online Behavioural Advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.You can download a copy of the Self-Regulatory Framework from the European Principles page. The businesses listed in the Framework and on this page are all committed to this initiative.
If you are a business looking to join the Self-Regulatory Programme please follow the steps outlined on this page.
Certified companies
All participating companies listed below have completed the independent certification process with an EDAA-approved Independent Certification Provider. These companies have been granted the corresponding Trust Seal, demonstrating full compliance with the European OBA Self-Regulatory Programme. This is the final step of the compliance journey within the Programme. Read more about the process.
1PlusX
4W MarketPlace
Adform
AdGear
Adition
Adobe
Advanced Store
Amazon
Beeswax
Better Ads GmbH
Captify
Criteo
Delta Projects
Disqus
Emerse
Emetriq
Epsilon
Ermes
Eyeota
Gamned
GumGum
Hybrid Theory
IPromote
Knorex
Kupona Media
Ligatus
LiveRamp
LoopMe
Lotame
Magnite
MediaMath
Microsoft
MiQ
Mobile.de
Nano Interactive
Neodata
Neory
Neustar
NextRoll
OpenWeb
OpenX
Oracle
Orange
Outbrain
Performance Advertising
Plista
Programattik (TTNET AS)
Q Division
Quantcast
Salesforce DMP
Scoota
ShareThis
Sizmek
Skimlinks
SmartClip
Sportradar
Teads
The ADEX
The Trade Desk
Triple Lift
TubeMogul
Ve Global
Virtual Minds
Weborama
Yahoo
Yieldkit
Yieldlab
Zemanta
Zeta Global
Ziff Davis
Self-Certified companies
All participating companies listed below have submitted their self-certification of compliance to the EDAA. The self-certification of compliance is a declaration by the company that their OBA policies and practices comply with the industry standards administered by the EDA, and is the first compliance step under the Programme. The Third Parties listed below are currently working with their chosen Certification Provider towards obtaining the EDAA Trust Seal, and becoming fully compliant. Read more about the process
[m]Platform
Aller
Alma Media
Amobee
Annalect
Basis Technologies
Dentsu Aegis
Der Lehrerfreund
Distilled Media
DMG Media
Expedia
Flashtalking
Groupm
iProspect
IQ Digital
Mail Online
Monster
Next Media
Nielsen
Omnicom Media Group
Otavamedia
Platform 161
Publicis Media
Quisma
Rakuten
Roku
Sanoma
Semasio
Sojern
Sovrn
Starwood Hotels
Taboola
Telegraph Media Group
The Guardian
TravelClick
Tremor Video
Unicredit
Unruly
Vertical Mass
Vibrant Media
VisualDNA
WeBoost Media
Xaxis
Participating Companies
The companies listed below hold a relevant EDAA Licence Agreement for use of the OBA Icon 
across European markets and/or integration with the pan-European consumer choice platform at www.YourOnlineChoices.eu. All participating companies are actively providing notice and choice to consumers over their behavioural advertising preferences, and are working to achieve full compliance with the industry standards (see certified and self-certified companies).
