european-principles

European Interactive Digital Advertising Alliance > Portfolio > european-principles

The Technical Specifications for implementing the European Industry Self-Regulatory Framework for Data-Driven Advertising and EASA BPR in Europe

January, 2012
The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA

June, 2017
Ad Marker Implementation Guidelines for Video
Ad Marker Implementation Guidelines For Mobile

November, 2016
European Industry Self-Regulatory Framework on Data-Driven Advertising
Self-certification Criteria for companies participating in the European Self-Regulatory Programme
Application of the IAB Europe Framework for Online Behavioural Advertising in the Mobile Environment

March, 2016