The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA

The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA provides guidance to national advertising Self-Regulatory Organisations (SROs). Providing a host of consumer privacy protections for OBA through self-regulation across Europe. The Recommendations establish an industry-wide framework, one that applies credible OBA complaint handling and sanctions mechanisms, ensuring the accountability of the Programme.