The Acuitas Conversation – Tailored Advertising: Trust and Responsibility in the Digital Era

EDAA was honored to give the keynote presentation during Acuitas Communications’ inaugural networking event in Brussels on Thursday 5 March 2020.

The guest speaker at its first evening event was Robin de Wouters, Communications Coordinator at EDAA.

Robin gave a sharp in-depth presentation of EDAA’s work and purpose in providing the ‘AdChoices Icon’ to companies involved in data-driven advertising, as well as EDAA’s place in the wider digital advertising industry. Robin presented the tools that can be used to increase consumers’ awareness over how their data is used in digital advertising, including:

• how tailored digital ads work overall;
• how consumers receive ads based on their social, cultural, commercial, and political behaviour online;
• why consumer education is essential to protect consumers in the digital era; and
• how European citizens perceive digital advertising (supported by EDAA’s latest consumer research).

If you are interested in the topic of tailored advertising and/or would like to invite EDAA to give a similar presentation to your partners, reach out to robin.dewouters[at]edaa.eu.

About Acuitas

Acuitas are a leading strategic communications agency specialising in the provision of corporate communications and public affairs services through its Brussels office, and corporate advisory work in its London office. EDAA is thankful to Acuitas for the opportunity and looks forward to attending their next networking events.