Grégoire Polad, a French national living in Belgium for more than 20 years, is the new head of the ACT as of November 2015. Greg has been involved in European affairs for more than a decade working in several global and niche consultancies. Prior to working for ACT, he was Managing Partner of True Political Communications where he coordinated the Wider Spectrum Group, a group bringing together eleven pan-European associations including trade unions, employers and viewer organisations. Greg has also been active on the tech front, representing application developers as Head of European policy for The App Association. He is a former Associate of McKinsey & Co and holds an MBA from NYU Stern School of Business as well as an MSc and BSc from the London School of Economics. Greg speaks French, English and Spanish fluently. He is married and has two children.
The Association of Commercial Television and Video on Demand Services in Europe (ACT)
The Association of Commercial Television and Video on Demand Services in Europe represents the interests of leading commercial broadcasters across Europe. ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. At ACT we believe that the healthy and sustainable commercial broadcasting sector has an important role to play in Europe’s economy, society and cultures. Commercial broadcasters are at the heart of Europe’s media landscape as producers and distributors of European original content and news. We embrace the digital environment providing new services, formats and content to meet the growing European demand for quality content on various distribution models.