Grégoire Polad, a French national living in Belgium for more than 20 years, is the new head of the ACT as of November 2015. Greg has been involved in European affairs for more than a decade working in several global and niche consultancies. Prior to working for ACT, he was Managing Partner of True Political Communications where he coordinated the Wider Spectrum Group, a group bringing together eleven pan-European associations including trade unions, employers and viewer organisations. Greg has also been active on the tech front, representing application developers as Head of European policy for The App Association. He is a former Associate of McKinsey & Co and holds an MBA from NYU Stern School of Business as well as an MSc and BSc from the London School of Economics. Greg speaks French, English and Spanish fluently. He is married and has two children.
Association of Commercial Television in Europe (ACT)
The Association of Commercial Television in Europe represents the interests of leading commercial broadcasters across Europe. ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. We entertain and inform Europe’s households every day via thousands of channels, VoD and OTT services available across Europe. ACT believes that a healthy and sustainable commercial broadcasting sector plays a crucial role for Europe’s economy, society and culture.