All fees related to participation in the European Self-Regulatory Programme on Data Driven Advertising are detailed below.
These fees cover use of applicable tools and services offered to participants by EDAA as supported by contractual agreements.
Quick fees reference*
| VLOPs/VLOSEs | 24000 EUR |
| Online Platforms | 12400 EUR |
| AdTech Intermediaries | 12400 EUR |
| SME Fee | 7400 EUR |
| Digital Property Operators (when not a platform) | 3700 EUR |
| Digital Property Operators (with Purely National Focus and/or Readership) | Free of charge |
*All fees applied per calendar year.
Definition
A company is considered to be a Small or Medium sized Enterprise (SME) under the Programme if its annual revenue from online display advertising is below the threshold of 3,000,000 (three million) EUR. This revenue is based on the last historical financial year. No company is obliged to provide EDAA with their annual revenue from all online display advertising. However, by not doing so, the company agrees in effect to pay the fee designated for a large company. If an SME applies to benefit for the lesser fee, then they must provide evidence that their revenue for all online display advertising is lower than the threshold. This evidence will be subject to examination and approval by EDAA.
Digital Property Operators fees:
Under the terms of the European Self-Regulatory Programme on Data Driven Advertising, a Digital Property Operator is “the owner, controller or operator of the web site/digital property with which the user interacts”.
The licence will be granted free of charge for Digital Property Operators such as publishers, advertisers, etc. on websites , that do not constitute Online Platforms (per the definition in the EU’s Digital Services Act), with a purely national focus and readership.
