EDAA will present a panel, under the banner Self-Regulation 2.0 for Digital Advertising, during the 2019 IAPP Europe Data Protection Congress on 21 November at 14:45 in Brussels.
The panel of recognised privacy, technology, advertising and data experts will discuss how self-regulatory mechanisms continue to play a critical and positive role for businesses and consumers in response to key legislative changes in the digital world.
- François Lhémery, VP, Regulatory Affairs, Criteo SA
- Caroline Wren, Managing Partner, MTM
- Moderated by Angela Mills Wade, Executive Director, European Publishers Council
In this session, delegates will learn how the ad industry’s AdChoices icon will increase the level of transparency and improve the context and quality of information offered to consumers. Learn how a consumer-centric approach will be built upon strong evidence of new consumer research (recognition, understanding, attitudes towards GDPR and SR) to help better identify where complementary industry standards can play the most useful consumer-facing role. Finally, discuss how the ad industry’s self-regulatory programme will serve to educate and inform consumers of their online choices and controls in a post-GDPR, yet still data-driven, world.
The debate will provide an ideal opportunity to gain consumer-centric learnings from recent privacy research and discuss together how industry principles can best respond to the ever-changing legislative backdrop in Europe and beyond.
View the full programme here.