- February 23, 2017
Digital Advertising and Privacy – Striking the right balance
February 23, 2017Read moreDigital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of...
- January 30, 2017
The criticality of smarter regulation for digital advertising
January 30, 2017Read moreAmid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection...
- November 24, 2016
Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)
November 24, 2016Read moreThe European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising...
- July 20, 2016
EDAA releases its 2015 Activity Report
July 20, 2016Read moreWorking to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take...
- May 27, 2016
EDAA Summit 2016
May 27, 2016Read moreThe first EDAA summit was held in Brussels on March 1st. A great event organised by Of Cores for the EDAA. EDAA Summit from Emove on Vimeo.
