The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for Online Behavioural Advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.You can download a copy of the Self-Regulatory Framework from the European Principles page. The businesses listed in the Framework and on this page are all committed to this initiative.

If you are a business looking to join the Self-Regulatory Programme please follow the steps outlined on this page.

Certified companies

All participating companies listed below have completed the independent certification process with an EDAA-approved Independent Certification Provider. These companies have been granted the corresponding Trust Seal, demonstrating full compliance with the European OBA Self-Regulatory Programme. This is the final step of the compliance journey within the Programme. Read more about the process.

Participating Companies
The companies listed below hold a relevant EDAA Licence Agreement for use of the OBA Icon  across European markets and/or integration with the pan-European consumer choice platform at www.YourOnlineChoices.eu. All participating companies are actively providing notice and choice to consumers over their behavioural advertising preferences, and are working to achieve full compliance with the industry standards (see certified and self-certified companies).