In 2020 EDAA’s self-regulatory programme for data-driven advertising, at the core of which lies the AdChoices Icon and the Consumer Choice Platform, has gained traction across the industry with 140 participating companies at the end of 2020, year-on-year improvements in recognition and support, hundreds of billions of AdChoices icons delivered, consumer awareness campaigns in 13 European markets with over 935 million impressions delivered, and an informational site available in 33 markets and 27 different languages with tens of millions of visitors. EDAA will continue to build on this great track record in new and innovative ways harnessing the well-recognised AdChoices icon to give consumers in-context, real time information about how their data was used to serve advertising to them.
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