14) Who should register to the “YOC” Consumer Choice Platform?

14) Who should register to the “YOC” Consumer Choice Platform?
[ps2id id=’faq-14′ target=”/]All companies involved in actively collecting OBA data, which may be used to then deliver online display, mobile or video advertising based on this data, should register to integrate onto the “YOC” Consumer Choice Platform, to provide consumers with the choice and control over their data collection. This also includes where data may be collected for retargeting purposes.