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European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance
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European Interactive Digital Advertising Alliance > FAQs
  • 1) What does the EDAA do?

    October 18, 2012

    The European Interactive Digital Advertising Alliance empowers consumers with greater transparency, choice and control, and provides the tools for...

    European Interactive Digital Advertising Alliance
  • 2) Give me a quick overview of the European Self-Regulatory Programme

    August 15, 2012

    EDAA’s website provides important resources to learn more about the Programme, and an overview of the initiative...

    European Interactive Digital Advertising Alliance
  • 3) What are the European Principles on OBA?

    October 18, 2012

    The European Principles documents include The IAB Europe OBA Framework serves to codify industry self-regulatory standards for Online Behavioural...

    European Interactive Digital Advertising Alliance
  • 4) What types of advertising are not covered in the European Principles?

    October 18, 2012

    The European Principles focus on the practice of Online Behavioural Advertising and do not cover: Strictly “first...

    European Interactive Digital Advertising Alliance
  • 5) How do I know if the activities of my company are covered by the Principles?

    August 15, 2012

    While the European Principles are intended to apply broadly across a wide range of marketing and media entities, they...

    European Interactive Digital Advertising Alliance
  • 6) What is the role of Ad Servers in the Programme?

    March 21, 2019

    The European Self-Regulatory Programme does not directly cover Ad Servers and Platforms’ activities in so far as...

    European Interactive Digital Advertising Alliance
  • 7) What are my obligations regarding OBA in Europe?

    March 21, 2019

    Your obligations under the European Principles differ depending on your role in the European online digital advertising...

    European Interactive Digital Advertising Alliance
  • 8) I am a website operator. Do I need to use the AdChoices Icon and/or integrate on the “YOC” Consumer Choice Platform?

    March 21, 2019

    Acting as a first-party, you are under no obligations to use the AdChoices Icon. Under the European...

    European Interactive Digital Advertising Alliance
  • 9) Does the European Self-Regulatory Programme extend to mobile and other connected devices?

    March 21, 2019

    The European Principles are designed as ‘technology-neutral’. As such, EDAA has released a set of principles covering...

    European Interactive Digital Advertising Alliance
  • 10) What is the AdChoices Icon?

    August 15, 2012

    The AdChoices Icon is a consumer-facing, interactive tool, symbolising consumer transparency, choice and control over interest-based advertising....

    European Interactive Digital Advertising Alliance
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