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1) What does the EDAA do?
October 18, 2012The European Interactive Digital Advertising Alliance empowers consumers with greater transparency, choice and control, and provides the tools for...
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2) Give me a quick overview of the European Self-Regulatory Programme
August 15, 2012EDAA’s website provides important resources to learn more about the Programme, and an overview of the initiative...
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3) What are the European Principles on OBA?
October 18, 2012The European Principles documents include The IAB Europe OBA Framework serves to codify industry self-regulatory standards for Online Behavioural...
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4) What types of advertising are not covered in the European Principles?
October 18, 2012The European Principles focus on the practice of Online Behavioural Advertising and do not cover: Strictly “first...
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5) How do I know if the activities of my company are covered by the Principles?
August 15, 2012While the European Principles are intended to apply broadly across a wide range of marketing and media entities, they...
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6) What is the role of Ad Servers in the Programme?
March 21, 2019The European Self-Regulatory Programme does not directly cover Ad Servers and Platforms’ activities in so far as...
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7) What are my obligations regarding OBA in Europe?
March 21, 2019Your obligations under the European Principles differ depending on your role in the European online digital advertising...
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8) I am a website operator. Do I need to use the AdChoices Icon and/or integrate on the “YOC” Consumer Choice Platform?
March 21, 2019Acting as a first-party, you are under no obligations to use the AdChoices Icon. Under the European...
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9) Does the European Self-Regulatory Programme extend to mobile and other connected devices?
March 21, 2019The European Principles are designed as ‘technology-neutral’. As such, EDAA has released a set of principles covering...
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10) What is the AdChoices Icon?
August 15, 2012The AdChoices Icon is a consumer-facing, interactive tool, symbolising consumer transparency, choice and control over interest-based advertising....
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