6) What is the role of Ad Servers in the Programme?
Posted on March 21, 2019 in
[ps2id id=’faq-6′ target=”/]The European Self-Regulatory Programme does not directly cover Ad Servers and Platforms’ activities in so far as they are acting merely as a tool for their clients, and do not themselves collect, use, nor own, any such data for their own purposes. However, if their clients are using such data through the ad server/platform’s technology, those clients must be informed about the need to comply with the European Principles.
