[ps2id id=’faq-7′ target=”/]Your obligations under the European Principles differ depending on your role in the European online digital advertising ecosystem. For more information, companies should refer to the European Principles documents and self-certification criteria.
All companies acting as third parties (as defined in the European Principles) who are engaged in the use of OBA data in order to deliver ads must sign up to use the AdChoices Icon from EDAA. All companies engaged in the collection of OBA data must participate in the Consumer Choice Platform. In order to obtain the relevant services agreements, please apply here.
Website Operators may voluntarily participate to use the AdChoices Icon and there are many benefits in doing so (see Q8 of these FAQs for more information). Website Operators should also ensure that all of the third parties involved in interest-based advertising they work with are participating in the European Self-Regulatory Programme and are compliant with the European Principles. Participating companies can be viewed here. Advertisers and agencies will also be able to recognise compliant “third party” partners by the EDAA ‘Trust Seal’, which will be awarded to companies following an independent compliance assessment and ongoing monitoring of their interest-based advertising practices – see Section 5 of these FAQs.