[ps2id id=’faq-8′ target=”/]Acting as a first-party, you are under no obligations to use the AdChoices Icon. Under the European Principles, first parties must provide ‘adequate disclosure’ to consumers and may voluntarily apply to use the AdChoices Icon to use in footer links, if they wish to do so.
Though it is voluntary, using the AdChoices Icon has many benefits for first parties, as consumers recognise the AdChoices Icon and associate it with enhanced privacy standards. Put simply, website operators will reap rewards of increased consumer trust and therefore use of the AdChoices Icon could lead to increased consumer interaction with your website.
- If you are collecting OBA data as a Website Operator for advertising or retargeting across websites under your Common Control (i.e. which you own and operate over 50%), then there is no need to integrate onto the “YOC” Consumer Choice Platform.
- If you are collecting OBA data from third party websites (either directly or through a technology provider) for use across your own websites, or if using OBA data collected from across your own websites for advertising or retargeting on third party websites, then you are effectively acting as a Third Party and would be required to integrate onto the “YOC” Consumer Choice Platform, in order to give consumers the choice and control over this type of targeting. The latter would be considered as a form of Third-Party OBA.