[ps2id id=’faq-9′ target=”/]The European Principles are designed as ‘technology-neutral’. As such, EDAA has released a set of principles covering mobile considerations, including the use of cross-app, precise location and personal directory data. For this environment, EDAA has released clear technical specifications for serving the AdChoices Icon across mobile ads (which applies to both mobile browser and mobile in-app), which can be consulted here. As yet, participating companies are not required to implement a mobile AppChoices platform for in-app choice under the European SR Programme.
However, all participating companies are required to respect the choices made by a consumer through alternative means (for instance, via the mobile device settings, application settings, or a company owned app-specific choice platform). Icon use in the mobile environment, as well as choices conducted through the web browser are considered components of the independent certification required under the Programme.