[ps2id id=’faq-10′ target=”/]The AdChoices Icon is a consumer-facing, interactive tool, symbolising consumer transparency, choice and control over interest-based advertising.
It is an interactive symbol to be placed in or around online ads (by “Third Parties”), or on websites where OBA data may be collected and/or used (by “Website Operators”) and demonstrates that companies involved in serving the ads are respecting the self-regulatory principles in a way that empowers consumers. The AdChoices Icon increases consumer and marketer trust in interest-based advertising by linking through to consumer-friendly information about interest-based and online advertising, including the information portal and Consumer Choice Platform YourOnlineChoices.eu.
