[ps2id id=’faq-11′ target=”/]The AdChoices Icon must always provide a clear and prominent link through the “YOC” Consumer Choice Platform. This Platform ensures that the consumer is offered a clear and easily accessible choice and control mechanism over interest-based advertising, by some or all participating companies. The Platform is hosted on the website YourOnlineChoices.eu, administered by EDAA. This website (currently available in 33 country-specific versions and 27 different European languages) serves as a one-stop-shop for consumers, offering: (a) clear information about online and personalised advertising; (b) a mechanism to enact meaningful choice and control; and (c) a portal to file any consumer feedback or complaints with the national advertising Self-Regulatory Organisation (SRO) – see Section 5 of these FAQs.
Companies may also provide their own company-specific opt-out mechanisms; however, these must be in addition and complementary to participation on the “YOC” Consumer Choice Platform, which serves as a pan-European, one-stop-shop for consumer information, choice and control regarding interest-based advertising across Europe.