12) Who should use the AdChoices Icon?

12) Who should use the AdChoices Icon?

[ps2id id=’faq-12′ target=”/]All companies involved in actively using OBA data to deliver online display, mobile or video advertising should participate via a service agreement to use the AdChoices Icon.

Third Parties: for instance, ad networks, technology platforms, data aggregators, Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs). To clear any doubt, retargeting is considered as Third-Party OBA covered by the European Principles.

Website Operators (voluntarily): advertisers and publishers across sites under their Common Control (owned and operated by the same company).


It is the full responsibility of a company to hold a valid service agreement from EDAA for such use, regardless of how the integration is done (via an Approved Icon Provider or in-house).