13) I am an advertiser. Is it possible for an ad server or ad agency to provide the AdChoices Icon to me for free? What are my obligations? Is this different than if I rely on an Ad Network to provide the AdChoices Icon?

13) I am an advertiser. Is it possible for an ad server or ad agency to provide the AdChoices Icon to me for free? What are my obligations? Is this different than if I rely on an Ad Network to provide the AdChoices Icon?
13) I am an advertiser. Is it possible for an ad server or ad agency to provide the AdChoices Icon to me for free? What are my obligations? Is this different than if I rely on an Ad Network to provide the AdChoices Icon?
Posted on March 21, 2019 in

[ps2id id=’faq-13′ target=”/]Since the Ad Network is collecting and using OBA data on your behalf, each ad they place on your behalf must carry the AdChoices Icon, for which the licensing obligation sits with the Ad Network.

Many advertisers, however, prefer to manage the placement of the AdChoices Icon centrally via their Ad Agency and/or Ad Server to provide for more branded control of the messaging and in some cases reporting.

If you choose to manage this directly via your Ad Server or Ad Agency, the obligation to obtain the AdChoices Icon directly from EDAA sits directly with you, and you cannot use the AdChoices Icon via your Ad Server or Ad Agency without the right for your company to use it from EDAA.