[ps2id id=’faq-5′ target=”/]While the European Principles are intended to apply broadly across a wide range of marketing and media entities, they focus on:
- “Third Parties” such as advertising networks and data companies (including data aggregators) and in some cases advertisers;
- “Website Operators” such as publishers and advertisers.
These types of entities work interdependently to deliver relevant advertising to specific computers or devices in ways that enrich the consumer online experience. The Principles also cover technologies that are intended to collect all or substantially all URLs (websites) that a PC (or any other device) traverses and uses such data for interest-based advertising. This could include tools and software like toolbars, desktop applications, ISP-based technologies, etc.
Companies must fulfil their specific obligations under the European Principles related to the particular role(s) of each company in collecting and/or using data for interest-based advertising purposes.