[ps2id id=’faq-4′ target=”/]The European Principles focus on the practice of Online Behavioural Advertising and do not cover:
- Strictly “first party” OBA – i.e. OBA data collection and use by a website operator, across their own website(s). Website operators are nevertheless strongly advised to sign up and use the AdChoices Icon in order to provide ‘adequate disclosure’ to consumers where OBA may be happening by third parties acting across their website(s);
- Contextual advertising (display advertising which is delivered based on the context/content of the page where it is displayed);
- Ad delivery and ad reporting (as defined in the European Principles).