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European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance European Interactive Digital Advertising Alliance
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European Interactive Digital Advertising Alliance > FAQs
  • 21) I now have a clear image of the Self-Regulatory Programme. So how do I obtain the service agreements for the AdChoices Icon and/or “YOC” Consumer Choice Platform?

    March 21, 2019

    Having perused the European Principles documents, please apply for the AdChoices Icon and “YOC” Consumer Choice Platform...

    European Interactive Digital Advertising Alliance
  • 23) What is “self-certification” and is it relevant for my company?

    March 21, 2019

    Purpose: a ‘declaration’ of compliance to EDAA once the company is satisfied that they are fully adhering...

    European Interactive Digital Advertising Alliance
  • 22) I’ve applied through the online form… What happens next?

    March 21, 2019

    Once the online application form has been submitted, you will receive an automated response to know that...

    European Interactive Digital Advertising Alliance
  • 24) What is the “independent compliance assessment” and is it relevant for my company?

    March 21, 2019

    Purpose: to complete an independent assessment of compliance and obtain the corresponding “trust seal”. Companies can choose from...

    European Interactive Digital Advertising Alliance
  • 25) What is the “continuous monitoring” element, and when can I obtain EDAA ‘Trust Seal’ to demonstrate compliance?

    March 21, 2019

    Topline: the ‘Trust Seal’ (pictured below) is a symbol of good standing, responsibility and trust towards the business...

    European Interactive Digital Advertising Alliance
  • 26) Who are the approved “Certification Providers”? What are the associated costs?

    March 21, 2019

    EDAA has appointed four Certification Providers: ABC, BPA WorldWide, ePrivacy and TrustArc. Further information, including contact details...

    European Interactive Digital Advertising Alliance
  • 27) We believe we are a compliant company. Is there any incentive to progress with the compliance processes prior to the aforementioned deadlines?

    March 21, 2019

    Yes. EDAA will offer visibility and recognition to those companies progressing proactively towards their compliance obligations within...

    European Interactive Digital Advertising Alliance
  • 28) Are we required to place the AdChoices icon also on online video ads?

    October 18, 2012

    Yes, as of 1 January 2019, companies are required to deliver the AdChoices Icon also on online...

    European Interactive Digital Advertising Alliance
  • 29) What is an “SRO”? How are SROs involved in the European Self-Regulatory Programme on OBA?

    March 21, 2019

    Self-Regulatory Organisations (SROs) are independent bodies set up by the ad industry to apply advertising codes of...

    European Interactive Digital Advertising Alliance
  • 30) How do I know which SRO will handle consumer complaints specific to my company?

    March 21, 2019

    In order to ensure upmost consistency for businesses and consumers, only one specific SRO will contact any single...

    European Interactive Digital Advertising Alliance
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