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21) I now have a clear image of the Self-Regulatory Programme. So how do I obtain the service agreements for the AdChoices Icon and/or “YOC” Consumer Choice Platform?
March 21, 2019Having perused the European Principles documents, please apply for the AdChoices Icon and “YOC” Consumer Choice Platform...
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23) What is “self-certification” and is it relevant for my company?
March 21, 2019Purpose: a ‘declaration’ of compliance to EDAA once the company is satisfied that they are fully adhering...
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22) I’ve applied through the online form… What happens next?
March 21, 2019Once the online application form has been submitted, you will receive an automated response to know that...
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24) What is the “independent compliance assessment” and is it relevant for my company?
March 21, 2019Purpose: to complete an independent assessment of compliance and obtain the corresponding “trust seal”. Companies can choose from...
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25) What is the “continuous monitoring” element, and when can I obtain EDAA ‘Trust Seal’ to demonstrate compliance?
March 21, 2019Topline: the ‘Trust Seal’ (pictured below) is a symbol of good standing, responsibility and trust towards the business...
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26) Who are the approved “Certification Providers”? What are the associated costs?
March 21, 2019EDAA has appointed four Certification Providers: ABC, BPA WorldWide, ePrivacy and TrustArc. Further information, including contact details...
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27) We believe we are a compliant company. Is there any incentive to progress with the compliance processes prior to the aforementioned deadlines?
March 21, 2019Yes. EDAA will offer visibility and recognition to those companies progressing proactively towards their compliance obligations within...
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28) Are we required to place the AdChoices icon also on online video ads?
October 18, 2012Yes, as of 1 January 2019, companies are required to deliver the AdChoices Icon also on online...
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29) What is an “SRO”? How are SROs involved in the European Self-Regulatory Programme on OBA?
March 21, 2019Self-Regulatory Organisations (SROs) are independent bodies set up by the ad industry to apply advertising codes of...
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30) How do I know which SRO will handle consumer complaints specific to my company?
March 21, 2019In order to ensure upmost consistency for businesses and consumers, only one specific SRO will contact any single...
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