[ps2id id=’faq-29′ target=”/]Self-Regulatory Organisations (SROs) are independent bodies set up by the ad industry to apply advertising codes of practice. In the case of OBA, the EASA Best Practice Recommendation on OBA details how SROs are responsible for consumer complaint handling on OBA.
SROs, where their remit has extended to cover OBA, apply clear, user-friendly and accessible mechanisms for consumers to file complaints on allegedly non-compliant businesses. These mechanisms are accessible either directly through the website of the national SRO, or through YourOnlineChoices.eu.
SRO processes, specifically investigations and sanctions (where appropriate), are tailored to an OBA context. This ensures effective enforcement of the rules in a coherent and consistent manner. SROs apply national codes, though these codes on OBA reflect the European Principles. A full list of SROs, as well as contact details, can be found on the website of the European Advertising Standards Alliance (EASA).