23) What is “self-certification” and is it relevant for my company?

23) What is “self-certification” and is it relevant for my company?

[ps2id id=’faq-23′ target=”/]Purpose: a ‘declaration’ of compliance to EDAA once the company is satisfied that they are fully adhering to the European Principles.

Timeframe: six months. All companies having joined the Programme will have 6 full months to complete the self-certification. Self-certification must be completed prior to the next step – an independent certification assessment and ongoing monitoring by an EDAA-approved Certification Provider. Companies not completing the self-certification within this timeframe will be considered to be in breach of the Programme, and EDAA may take appropriate action (i.e. withdrawing company use of the AdChoices Icon and/or integration on the “YOC” Consumer Choice Platform).

Further information: please have a look at the self-certification criteria and the online form through which companies must submit their self-certification (this may also be submitted in PDF, if preferable). Once this form has been submitted, a copy is sent electronically to EDAA and a second copy is sent to the company (to the email address submitted on the form). Companies should retain their copy of the self-certification, as this may be requested at a later stage by their chosen Certification Provider in order to validate the information as part of completing the independent compliance assessment.

All participating companies are required to self-certify, though “Website Operators” have a significantly limited criteria, covering only the “adequate disclosure” requirement as outlined in the European Principles, respecting the different roles between Third Parties and Website Operators within the Programme.