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31) What are the SRO’s procedures?
March 21, 2019SROs follow consistent procedures for complaint handling (informal resolution; investigations; adjudications) and when applying appropriate sanctions. If...
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32) What sanctions are in place for non-compliance with the European Principles?
March 21, 2019EDAA reserves the right to refuse or revoke any agreement for the use of the AdChoices Icon...
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33) What measures are being taken to ensure widespread consumer awareness of the self-regulatory approach across Europe?
March 21, 2019EDAA runs, from time to time, a pan-European consumer awareness campaign. This takes the form of online...
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34) What benefits do companies gain by using the AdChoices Icon and/or integrating on the “YOC” Consumer Choice Platform?
March 21, 2019There are countless benefits to companies that participate in the EDAA’s European Self-Regulatory Programme. Here are a...
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35) How will consumers be informed that our participating companies supports the Programme and adhere to the European Principles?
March 21, 2019EDAA expects increasing consumer awareness of the Programme given the interactive, consumer-facing nature of the AdChoices Icon....
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36) My company is registered with another regional AdChoices Programme (e.g. the Digital Advertising Alliance in the US). Am I covered, or do I need to sign up separately with EDAA for my European activity?
March 21, 2019All companies collecting and/or using information for the purposes of interest-based advertising within Europe must sign up...
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37) Does participation in EDAA cover all my OBA activity across Europe? What about additional national rules?
March 21, 2019EDAA participation is pan-European and therefore covers the practice of OBA across Europe, in accordance with the...
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38) Does the use of the AdChoices Icon and/or “YOC” Consumer Choice Platform signal compliance with the GDPR and/or ePrivacy Directive?
March 21, 2019The Self-Regulatory Programme on OBA is complementary to applicable European and national law and should not be...
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39) Not found the answers you’ve been looking for? Want further information?
March 21, 2019For any questions, please don’t hesitate to contact us at: info edaa eu.
