[ps2id id=’faq-33′ target=”/]EDAA runs, from time to time, a pan-European consumer awareness campaign. This takes the form of online display ads, focused on several different creative concepts developed by Mediacom Beyond Advertising, where the AdChoices Icon is promoted clearly and prominently. The campaign, created and developed by EDAA, is supported and implemented in each national market by the local advertising ecosystem, including both companies and associations.
In terms of assessing consumer attitudes towards the Programme, the concept of interest-based advertising, and the players involved, EDAA also produces and partners with regular research projects to provide a clear and comprehensive overview of consumer attitudes, and how these change over time. In particular, EDAA research often focuses on consumer recognition and understanding of the consumer-facing tools (AdChoices Icon and YOC Consumer Choice Platform), as well as favourability towards the concept of personalised advertising and towards the brands being advertised. The existing evidence-base shows year-on-year improvements across each area and highlights that the European Self-Regulatory Programme administered by EDAA makes a clear difference towards empowering European internet users with meaningful transparency, choice and control. The latest report can be accessed here.