[ps2id id=’faq-32′ target=”/]EDAA reserves the right to refuse or revoke any agreement for the use of the AdChoices Icon and/or “YOC” Consumer Choice Platform in Europe, if it deems that these services are being misused, or in order to protect the integrity of the Programme for the benefit of all participating companies. This will be done only after warning the company of their misuse and providing a small grace period to rectify the issue. If a company has their service agreement revoked, they will be able to reapply once EDAA is assured that the company has taken appropriate steps to prevent any further misuse.
Where appropriate, sanctions applied by national advertising SROs are based on an incremental approach and include (i) name and shame – i.e. publication of non-compliance; (ii) ad alert – i.e. informing the wider business community of non-compliance; (iii) removal of ‘Trust Seal’ used to signal compliance to the market; (iv) withdrawal of use of the AdChoices Icon/“YOC” Consumer Choice Platform; (v) as a last resort, referral to the relevant regulator. These sanctions would be applied based on an incremental process, considering the nature of a breach and whether or not it is deemed to be a serious, persistent and/or deliberate breach.