34) What benefits do companies gain by using the AdChoices Icon and/or integrating on the “YOC” Consumer Choice Platform?

34) What benefits do companies gain by using the AdChoices Icon and/or integrating on the “YOC” Consumer Choice Platform?

[ps2id id=’faq-34′ target=”/]There are countless benefits to companies that participate in the EDAA’s European Self-Regulatory Programme. Here are a few:

  1. Building/improving your brand image;
  2. Increasing responsibility and trust in advertising;
  3. Ever-increasing consumer awareness of the scheme;
  4. High visibility of participating companies;
  5. Recognition as being part of an industry-wide, pan-European, and increasingly global standard;
  6. Helping to actively ensure the future of personalised advertising as an essential element of your online marketing strategy!