[ps2id id=’faq-35′ target=”/]EDAA expects increasing consumer awareness of the Programme given the interactive, consumer-facing nature of the AdChoices Icon. The Icon is delivered on a mass scale, (159 billion impressions in 2018 alone). Consumers are inquisitive and are seeking more information through the user-friendly language and explanations offered on the YourOnlineChoices.eu. Information is provided in a variety of user-friendly ways and traffic to the site is consistently reaching approximately 2 million unique browser visits each month, demonstrating its role as an incredibly useful and popular consumer portal for information, choice and control.
Beyond high visibility of the AdChoices Icon, a consumer awareness campaign is also run periodically by EDAA.
It is also made clear to consumers which companies have signed up to the Programme through a range of measures. Firstly, company-owned and designed interstitial pages will enable company branding and visibility to be part of the interactive consumer experience. Moreover, lists and logos of participating companies will be displayed on both the YourOnlineChoices Consumer Choice Platform, as well as the EDAA’s website. For companies integrated onto the “YOC” Consumer Choice Platform there is also added visibility and credibility generated. Finally, a Trust Seal will be awarded to compliant signatory companies.
All the above and more ensure the exceptionally high visibility of the Self-Regulatory Programme and the continuously increasing amount of participating companies across Europe.