[ps2id id=’faq-37′ target=”/]EDAA participation is pan-European and therefore covers the practice of OBA across Europe, in accordance with the European Principles. The European Principles place obligations on “Third Parties”, whilst “Website Operators” may use the Icon voluntarily alongside their obligation to provide ‘adequate disclosure’.
However, in some national contexts it may be necessary for companies to adhere to separate First Party frameworks. If so, a company should contact their national SRO (self-regulatory organisation) – visit www.easa-alliance.org to find your national SRO – or IAB (Interactive Advertising Bureau) – visit IAB Europe to find your national IAB – to find out if this is necessary. Currently only Germany requires companies to adhere to a national first party framework, and this is administered by the German Self-Regulatory Organisation, “DDOW”.
EDAA, through close collaboration with the Digital Advertising Alliance in the US, has worked to ensure that a single global Icon can be used across the US and European jurisdictions for purposes aligned with the European Principles. This has helped to ensure consistency in approach between the distinct self-regulatory environments for the benefit of businesses and consumers.