18) What restrictions apply to use of the AdChoices Icon and the “YOC” Consumer Choice Platform?
Posted on March 21, 2019 in
[ps2id id=’faq-18′ target=”/]The AdChoices Icon should be used as described in the Technical Specifications for implementing the IAB Europe OBA framework and EASA BPR in Europe.
Particularly, the AdChoices Icon should not be used for any other purpose/business need other than ensuring compliance with the European Principles and offering consumers the transparency and choice that the Icon represents.
Use of the AdChoices Icon and “YOC” Consumer Choice Platform is afforded to companies who have signified a commitment to the European Principles and signed the appropriate service agreement(s) with EDAA.
No company may use the AdChoices Icon in Europe or integrate onto the Consumer Choice Platform without a valid service agreement from EDAA.
