19) What are the costs associated with using the AdChoices Icon and/or integrating with the “YOC” Consumer Choice Platform? What do these costs support?

19) What are the costs associated with using the AdChoices Icon and/or integrating with the “YOC” Consumer Choice Platform? What do these costs support?

[ps2id id=’faq-19′ target=”/]The Tariff Schedule is consistent for all participating companies and annexed to the corresponding EDAA service agreements. In brief, the fees are applied per calendar year, and are set at 5.000 EUR for each service.

In order to ensure that no company is ‘priced out’ of the Programme, EDAA also provides a 40% discounted rate for SMEs – 3.000 EUR per service. Is considered an SME any company with less than 3 million EUR in annual revenue from all online display, mobile and video advertising.

EDAA is an international non-profit organisation and the fees applied are designed to ensure that the European Self-Regulatory Programme can run effectively across all EU and EEA markets. The fees support operational aspects of the Programme such as an effective administration, development and maintenance of multiple websites including the monitoring and functioning of the Consumer Choice Platform, as well as integration with well-established Self-Regulatory Organisations (SROs) for complaint handling across Europe and initiatives to build consumer understanding and awareness (such as a consumer awareness campaign and various related research projects).