34) What benefits do companies gain by using the AdChoices Icon and/or integrating on the “YOC” Consumer Choice Platform?
Posted on March 21, 2019 in
[ps2id id=’faq-34′ target=”/]There are countless benefits to companies that participate in the EDAA’s European Self-Regulatory Programme. Here are a few:
- Building/improving your brand image;
- Increasing responsibility and trust in advertising;
- Ever-increasing consumer awareness of the scheme;
- High visibility of participating companies;
- Recognition as being part of an industry-wide, pan-European, and increasingly global standard;
- Helping to actively ensure the future of personalised advertising as an essential element of your online marketing strategy!