36) My company is registered with another regional AdChoices Programme (e.g. the Digital Advertising Alliance in the US). Am I covered, or do I need to sign up separately with EDAA for my European activity?

[ps2id id=’faq-36′ target=”/]All companies collecting and/or using information for the purposes of interest-based advertising within Europe must sign up to the European Programme directly with EDAA, for use of the AdChoices Icon and YOC participation.

Companies should note that EDAA is responsible for administering the self-regulatory approach across all European Union (EU) and European Economic Area (EEA) countries, as well as Switzerland and Turkey. Markets beyond this are not currently within the geographic scope covered by EDAA and may apply other regulatory or self-regulatory requirements. It is the sole responsibility of each company to check and adhere to all applicable rules in any territories outside of Europe.