EDAA extends our deepest condolences to the family, friends and all colleagues of our late dear friend, Lucas Boudet, who tragically passed away.
Lucas was a true champion of advertising self-regulation, his commitment and dedication to his work and his team clear for all to see. Throughout his time as Director General of EASA – the European Advertising Standards Alliance – Lucas was a strong advocate of the work done by the EDAA, and his partnership and commitment to our efforts has helped our organisation navigate through times of change and stay true to our values – values shared and lived by Lucas, in his open, transparent and trustworthy approach. Those of us who knew him well will remember him fondly for his charisma, warmth and kindness, which he held in abundance.
Lucas lived life to the full. He was not only a close friend to many of us, yet he was also a loving father and husband, and all our thoughts are with his family in this most difficult time. He was also an inspiring leader who cared deeply about his team at EASA. We wish all those who knew him a great deal of strength.
Lucas, thank you for your warmth and the legacy you’ve left behind; we will miss you.
