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10) What is the AdChoices Icon?
August 15, 2012The AdChoices Icon is a consumer-facing, interactive tool, symbolising consumer transparency, choice and control over interest-based advertising....
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11) What is the “YOC” Consumer Choice Platform?
March 21, 2019The AdChoices Icon must always provide a clear and prominent link through the “YOC” Consumer Choice Platform. This...
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12) Who should use the AdChoices Icon?
March 21, 2019All companies involved in actively using OBA data to deliver online display, mobile or video advertising should participate via...
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13) I am an advertiser. Is it possible for an ad server or ad agency to provide the AdChoices Icon to me for free? What are my obligations? Is this different than if I rely on an Ad Network to provide the AdChoices Icon?
March 21, 2019Since the Ad Network is collecting and using OBA data on your behalf, each ad they place...
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14) Who should register to the “YOC” Consumer Choice Platform?
March 21, 2019All companies involved in actively collecting OBA data, which may be used to then deliver online display, mobile or...
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15) How should the AdChoices Icon be used?
March 21, 2019There are specific guidelines as to how the AdChoices Icon should be integrated on online advertising (types...
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16) How can the AdChoices Icon be deployed in ads?
March 21, 2019In order that companies can effectively deploy the AdChoices Icon on their campaigns, EDAA has approved two...
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17) How should the “YOC” Consumer Choice Platform be used?
March 21, 2019There are specific technical guidelines for integration and participation on the Platform, which will be provided by...
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18) What restrictions apply to use of the AdChoices Icon and the “YOC” Consumer Choice Platform?
March 21, 2019The AdChoices Icon should be used as described in the Technical Specifications for implementing the IAB Europe OBA...
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19) What are the costs associated with using the AdChoices Icon and/or integrating with the “YOC” Consumer Choice Platform? What do these costs support?
March 21, 2019The Tariff Schedule is consistent for all participating companies and annexed to the corresponding EDAA service agreements. In...
